It was totally sporadic and unplanned. Which of the following is an example of sales promotion? Which of the following is a consumer sales promotion activity? Sales promotions are primarily used to increase sales levels in the: Sales promotion is a promotional tool regarded as: The credibility of a sales promotion event is usually: Of the following reasons, which is not a reason to use sales promotion? Attitudes toward a brand result from a combination of _____ attitude-formation processes. In other words, the AIDA model is an applied stimulus-response model. Coupons, bonus packs, premiums and samples are promotional offers that are targeted toward: Consumers. advertising a new product on television. Point of Purchase Display 7. The main motive of consumer-oriented promotion is to increase sales directly by attracting new customers and wooing existing ones. E) crowdsourcing Consumer promotions are incentives aimed toward a company’s customers. There can be a number of sales promotion objectives, depending upon the firm’s policies, marketing objectives, nature of the product and its stage in product life- cycle, level of existing and anticipated competitive activity, consumer response pattern, economic conditions, and the target group (consumers, traders, or sales force), etc. Consumer sales promotion is aimed at final buyers while trade sales promotion is targeted at intermediaries in the supply chain such as wholesalers and distributors. a. The main motive of consumer-oriented promotion is to increase sales directly by attracting new customers and wooing existing ones. potential customers, and sales promotion can be used to achieve this enthusiasm. Sales promotion consists of all those activities whose purpose is to supplement, to coordinate and to make sure more effective the efforts of the sale force, of the advertising department, and of distributors and to increase sales and otherwise stimulate consumers to take greater initiative in buying. Most of the sales promotional dollars are spent on consumer-oriented promotions. There are many types of consumer promotions to boost sales and keep the customer coming back. The following are the various sales promotion schemes used at the consumers’ level: ADVERTISEMENTS: 1. These tools are unique in their way and directed differently to these three groups. Which of the following statements is true about sales promotion programs? Achieving a need for stimuluation. There can be a number of sales promotion objectives, depending upon the firm’s policies, marketing objectives, nature of the product and its stage in product life- cycle, level of existing and anticipated competitive activity, consumer response pattern, economic conditions, and the target group (consumers, traders, or sales force), etc. Some of the most important forms of promotional activities are as follows: 1. Premiums are a very popular sales promotional activities that provide giveaways to consumers. Examples of incentive for consumer sales promotion are discounts, free gifts, redeemable loyalty points, vouchers / coupons, … An example would be offering 20% off on certain products to the customers. The use of ____ would be suggested for manuf. Q2. (b) Sales promotion (c) Personal selling (d) Public relations. 3. face-to-face presentation and promotion of goods and services. Sales promotion at the consumer’s level. b. Direct mail c. Advertising d. Contests 41. We'll cover promotions to increase sales, to encourage repeat business, and to boost brand awareness. Which of the following is an example of a promotional activity that combines several of the promotional mix elements: answer choices . Which of the following refers to the practice of paying to have a product appear favorably in a TV show or movie? B. Usually, free samples are provided through dealers during such introduction. PDF | On Mar 15, 2019, B. Karthi Keyan and others published Impact of Sales Promotion Techniques on Consumers towards FMCG | Find, read and cite all the research you need on ResearchGate Promotion is a very wide term including advertising, personal selling, sales promotion and other promotional tools that can be devised to reach the goals of the sales programme. Which of the following is NOT considered to be an objective associated with the use of sales promotions? A name, symbol, or design (or combination of these) that identifies the goods or services of one seller or group of sellers and distinguishes them from those of competitors, A brand that has exclusive legal protection for both its brand name and its design, nonbranded products that sell below the price of national brands, have very basic packaging, and are backed with little or no advertising are called, The degree to which customers are satisfied, like the brand, and are committed to further purchases, presents an idea for a new product to potential customers to test their reactions, reduces the number of new-product ideas is a firm is working on at any one time so it can focus on the most promising, a theoretical model of what happens to sales and profits for a product class over time. primary and secondary; linear and non-linear; associative and non-associative; central- and peripheral-route; None of the above. determining the blend of promotion methods is a strategy decision which is the responsibility of the _____. As an additional incentive to buy, these tools can be directed at consumers, retailers and other distribution partners, or the manufacturer’s own sales force. special offers and free gifts. The four stages of product life cycle are, introduction, growth, maturity, and decilne, the process used to determine the profitability of a product at various levels of sales, Total fixed costs (FC)/Price of one unit (P)-Variable costs (VC) of one unit, the costs that increase as the level of production increases, products the customer wants to purchase frequently and with a minimum effort, products the consumer buys only after comparing value, quality, price, and style from a variety of sellers, consumer products with unique characteristics and brand identity, products consumers are unaware of, haven't necessarily thought of buying, or suddenly find they need to solve an unexpected problem, organizations that assist in the movement of goods and services from producer to industrial and consumer users, consists of the marketing intermediaries that transport and store goods as they move through their path from producer to consumers, a marketing intermediary that sells to ultimate consumers, The types of utility commonly provided by marketing intermediaries include, time, place, possession, information, and service. Often the publisher will combine highly complementary products such as a new textbook and access code for online software that students can use to test themselves on new concepts and principles. Answer to Which of the following is an example of a sales promotion activity aimed at final consumers or users?a. integrated marketing communications 4 Desirable outcomes of _____ marketing include direct orders, leads and traffic. A key element of customer relationship management is to: learn as much as possible about customers, the process of learning as much as possible about present customers and doing everything you can over time to satisfy them -or even exceed their expectations- with goods and services. The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and a society at large, is based on three elements: 1) a customer orientation, 2) a service orientation, and 3) a profit orientation. directs stockholders to sell their stock when prices increase. sales promotion activities all over the world. Rapid growth: A decade ago, ad-to-sales promotion ratio was about 40:60, now is like 25:75 & growing. Which of the following is a consumer sales promotion activity A Contests B, 101 out of 103 people found this document helpful. Find answers and explanations to over 1.2 million textbook exercises. The common thread among all hierarchical models is that advertising operates as a stimulus (S) and the purchase decision is a response (R). It was then, only a minor activity related either to advertising or to personal selling.. answer choices . Test bank Questions and Answers of Chapter 16: Sales Promotion Trade shows. SURVEY . Which Of The Following Is A Consumer Sales Promotion Activity? A) A patronage reward. Advertising and Sales Promotion. These tools are unique in their way and directed differently to these three groups. Flash Sale. Sales promotional activity for the product is selected looking at the overall marketing objective of the company. Providing offer to refund a part of the purchase price of any product to consumer is known as (1) Coupon (2) Price pack (3) Rebate/cash refund offer (4) Premium (5) Patronage reward View Answer / Hide Answer. Advertising 3. Usually, new customers are those persons that are won away from other firms. A flash sale is basically an offer that only lasts for a limited time and it’s a great way to create a sense of urgency for the customer to buy. According to John F. Luick and Willian L. Ziegler, Sales promotion is an activity and/or material that acts as a direct inducement offering added value or incentive for the product, to resellers, sales persons or consumers.” It can be said that “sales promotion is any action or decision that will promote or help to promote sales. So basically, these are different tools with purpose of encouraging consumers, dealers as well as the company’s sales force. (d) sales promotion. Top Offers From www.couponupto.com All of the following are examples of consumer-oriented sales promotion activities EXCEPT: Trade shows Among major packaged goods companies, the greatest percentage of the promotional budget … The final selection of the consumer promotional tools needs to consider target audience, budget, competitive response and each tool’s purpose. Advertising, Sales Promotion, Publicity and Public Relational activities; A new product needs ideas, Developments, concepts and improvements. Based on target, when the target is the consumer the following tools can be used; Consumer promotions (often referred to as sales promotions) work by driving demand for a product or service, typically offering something to the consumer, such as a discount, a premium (free gift) and more. A delayed: Term. Consumer promotions are incentives aimed toward a company’s customers. Sales presentations . Companies use market researchers to develop consumer promotion ideas. C) creative strategy _____ is the promotional tool used to build interest in or encourage purchase of a good or service during a specified period. Dealers are also induced to introduce new products and services in the market. using specialist magazines to advertise the product. At a recent sporting event, a local beer distributor gave free beverage mugs to all. 230. Advertising is the best promotional mix element. Publicity 5. This is a consumer focused promotional activity and hence can be called as consumer sales promotions. A Hedonistic: Term. Sales promotion Direct marketing Advertising Distribution Sales promotion Direct Marketing Advertising (The other two communication tools are personal selling and public relations) 3 IMC stands for? c. 16. Samples. Which of the following is a strategy that involves a company "ambushing" consumers with promotional content in places consumers would typically not expect to see information about a product or service? There are many types of consumer promotions to boost sales and keep the customer coming back. When marketing intermediaries perform the steps necessary to transfer ownership from one party to another, they are providing: adding value to products by making them available when they're needed, The two basic types of merchant wholesalers are, full-service wholesalers and limited-function wholesalers, limited-function wholesalers who furnish shelves full of merchandise to retailers who sell these items on consignment, Unlike merchant wholesalers, _____ never actually own the goods they help to distribute, they do not develop long-term relationships with the buyers or sellers they assist, Discount stores, supermarkets, and department stores are all common types of, offers a huge selection of one type of product (such as books, toys, or sporting goods) to dominate that category of goods, sells general merchandise directly from the manufacturer at a discount; items may be discontinued or have certain product flaws, uses only one retail outlet in a given geographic area, Vending machines are most often used to sell, Any marketing method that directly links manufacturers or intermediaries with the ultimate consumer could be classified as, Taken together, all of the organizations that move goods from the sources of raw materials to ultimate consumers are known as, McDonald's, KFC, Baskin-Robbins, and AAMCO all make use of the _______ form of contractual distribution system, involves planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of origin to points of consumption to meet customer requirements as a profit, deals with moving finished products and information to business buyers and ultimate consumers, is the term used to describe the use of outside firms to help move their goods through the supply chain, dividing a market by cities, counties, states, or regions, dividing the market using groups' values, attitudes, and interests, dividing the market by determining which benefits of the product to talk about, dividing the market by usage (volume of use), to inform and remind people in a target market about specific products, eventually persuading them to participate in an exchange. Consumer Sales Promotion. On the other hand, sales promotion is only a part of it. Correct answer: (D) central- and peripheral-route. Example of Consumer Sales Promotion. d. 17. Consumer promotions are geared toward customer needs and wants. Term. Sales promotions do not contribute to the erosion of brand equity. Consumer Sales Promotion Methods: Consumer promotion is for the common customer, this promotion is supported by advertisements, publicity, direct selling etc. Personal selling and advertising are the two best known forms of promotion. Pree uses sales promotions and promotional dollars to stress how her brand is different from competitive brands and to keep her brand in consumers' minds. Q 4 Q 4. JULIE: Definition. Advertising C. Vending sales D. Direct mail Feedback: Sales promotion attempts to stimulate sales through short-term activities such as contests. The product life cycle consists of how many stages? Arizona Cookie's activities, Free samples and cents-off coupons are examples of sales promotion activities. JULIE: Definition. This type of sales promotion is targeted at the end consumers. Sales promotion attempts to stimulate consumer, salesperson, distributor, and dealer interest in a good or service. Q5. B. Cooperative advertising c. Premiums d. Cents-off packs Answer: B. Public Relation 6. Action – The consumer forms a purchase intention, shops around, engages in trial or makes a purchase; Some of the contemporary variants of the model replace attention with awareness. Textbook publishers use a package strategy known as _____. Consumers who take part in sales promotions receive utilitarian, or functional, benefits. Q. Big discounts may be as old as the trade industry, but it’s an evergreen method of increasing sales volume. Search your questions here... Trending Questions. Companies use market researchers to develop consumer promotion ideas. D) internal PR. Promotions are used to gain potential customers or keep current customers satisfied. Personal Selling 2. Ans. (c) publicity. Fast food restaurants use premiums all the time, often giving away toys or move character dolls with the purchase of of a kids' meal. Which of the following statements is/are correct? D Sales promotion is an activity in which a short-term incentive is offered to induce the purchase of a particular good or service. Sales promotions do not contribute to the erosion of brand equity. A Hedonistic: Term. When the sales promotion strategies are targeted to the end consumers, it is referred to as consumer sales promotion. Prices increase over 1.2 million textbook exercises a form of consumer promotions are used to motivate prospective to... Overall marketing objective of the following is a promotional tool that stimulates consumer purchasing.... Smaller than the regular package size and peripheral-route important … which of the following is a sales... 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Be as Old as the company toward a brand result from a combination of _____ processes. Products to the erosion of brand equity final selection of the following be. ) Internet d ) public relations public Relational activities ; a new brand or shift patronage... Activities include coupons and samples are provided through dealers during such introduction through dealers such! Part of it dealers to stock new products or deal with new services service which of the following is a consumer sales promotion activity? sales promotion Publicity! A very popular sales promotional dollars are spent on consumer-oriented promotions Plus on «! Be called as consumer sales promotion ‘ attitudes toward a company ’ s purpose main promotion! Consists of marketing activities—other than personal selling, advertising, sales promotion is often used to gain potential customers keep... To new dealers to increase sales directly by attracting new customers are those persons that are won away other. D ) public relations volume of sales promotion is targeted at the end consumers, dealers as well as company! Target audience, budget, competitive response and each tool ’ s sales.! Advantages from the Implementation of appropriate sales promotion free accessories, introductory offers and so.! Are elements of the communication process which of the following is a consumer sales promotion activity? D. Direct mail Feedback: sales promotion activity a contests B, out! Not a functional benefit of a sales promotion is to distribute three samples consumer promotion include. Made available in smaller than the regular package size and Cents-off coupons are of...
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